About investStratford
investStratford is the City of Stratford's Economic Development Corporation which, together with the provincially-funded Stratford Perth Centre for Business, offers full advisory services for
business start-up, growth, relocation and new investment.
Globally Connected. Community Driven.
Guided by a Board of Directors, investStratford delivers full business support services and business-skills focused events aimed at supporting business growth and investment in Stratford and area.
Who We Are
investStratford is a brand mark of the Stratford Economic Enterprise Development Corporation (SEED Co.).
Principally funded by the City of Stratford, SEED Co. has been established as a stand-alone entity with a mission to focus singularly on Stratford's economic future. SEED Co. has been positioned to be a creative and innovative collaborator with partners in the Stratford community and beyond. The Corporation, under the guidance of a board of directors, offers support services and business focused development events to Keep, Grow and Attract business.
What We Do
Committed to advancing Stratford's economic future, investStratford offers concierge-style advice, support and guidance to businesses, and the Stratford Perth Centre for Business supports youth entrepreneurship programs for the Stratford, Perth and St. Marys area.
investStratford Team
Joani Gerber
CEO
Mike Pullen
Managing Director
Holly Mortimer
Small Business Advisor
Elke Bidner
Marketing Communications
Janis Auster
Operations & Administration Lead
Board of Directors
André Morin
CAO, City of Stratford
Andrew Jantzi
Engineering and Quality Management, New-Form Tools
Bill Boon
General Manager of Administration, Aisin Canada, Inc. (SEED Co. Vice President)
Brad Beatty
Councillor, City of Stratford
Catherine Newell Kelly
Registrar, University of Waterloo
Ekin Alfieri
Account Manager, TD Commercial Banking
Hon. John Wilkinson, E.C.O.
President & CEO of Wilkinson Insight Incorporated
Jeff Graham
President & CEO, Festival Hydro & Rhyzome Networks
Kate Dekok
National Director of Sales- Bernafon (SEED Co. past President)
Mark Hunter
Councillor, City of Stratford
Martin Ritsma
Mayor, City of Stratford
Sarah Hamza
Director, Audience Engagement, Stratford Festival
Trevor McNeil
Manager, MTE Consultants Inc. (SEED CO. President)
Annual Reports
Annual Report 2025 in Review
June 1, 2026
2022 Conference Board of Canada Report
January 20, 2023
Ready to join the community?
Learn more about the Stratford Advantage. Make us your first point of contact.